template
First-User Channel Map
A lightweight worksheet for naming the first ten people or places that could realistically see your app.
Distribution starts before code.
Use this map to avoid building for an audience you cannot reach.
Fill in the table
| Channel | Specific place | Why they care | Rule or constraint | First useful post |
|---|---|---|---|---|
| Search | Keyword phrase | Existing intent | Needs useful page | Checklist or comparison |
| Community | Subreddit, forum, Discord | Existing pain | No self-promo | Help-first answer |
| Creator | Newsletter, YouTube, TikTok | Audience trust | Needs proof | Demo or free tool |
| Partner | Accountant, coach, consultant | Client pain | Revenue share? | Useful export |
| Direct | 10 named people | Warm feedback | No mass spam | Honest ask |
The rule
If you cannot name the first channel, do not write code yet.
The best app idea with no first-user path is still just private entertainment.